This
summer Daniel Bukszpan, a writer for CNBC,
did some research in order to find out the titles of the top 5 most pirated
films of all time. They are in order:
- Avatar (2009)
with 21 million illegal downloads
- [Tie] The Dark
Knight (2008) 19 million downloads
- [Tie]
Transformers (2007) 19 million downloads
- Inception (2010)
18 million downloads
- The Hangover
(2009) 17 million downloads
Personally
if I were to pirate one of these films I delete it after I have watched it. The
iTunes Store charges $4.99 to rent a standard quality version of a movie for 2
days. If the 21 million downloads of Avatar were rented on the iTunes Store the
estimated value of lost revenue equals $105 million. Avatar's gross box office
revenue was $2.78 billion and cost $237 million to make. If you add the sunk
revenue from piracy and the cost of the film you get $347 million which is a
mere 12% of total potential revenue... And iTunes is expensive!
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